Serial ATA Standard to Become the Mainstream PC Interface for Optical Storage
                              Drives by Mid 2004

    INTEL DEVELOPER FORUM, SAN JOSE, Calif., Feb. 19 /PRNewswire-FirstCall/ --
Philips (NYSE:PHG), Intel, and Silicon Image (NASDAQ:  SIMG) today
demonstrated the world's first DVD+R/RW data drive with integrated Serial ATA
interface onboard at the Intel booth. The demonstration utilizes Intel's
next-generation performance desktop chipset with integrated Serial ATA and a
Philips DVD+R/RW drive using a Silicon Image SATALink(TM) SiI 3611 device
bridge chip.
    Serial ATA will replace Parallel ATA in the very near future. Serial ATA
allows PC manufacturers and users to eliminate the bulky Parallel ATA ribbon
connectors that provide connectivity between motherboard and ATAPI devices.
In addition to allowing easy connectivity inside the PC and lowering costs
relative to Parallel ATA, Serial ATA also enables a growth path for higher
performance transfer rates for storage peripherals like DVD+R/RW data drives.
Serial ATA provides a storage interface that meets the needs of computers for
now and the next decade. The first optical drives with Serial ATA are expected
to become commercially available by the end of 2003 and become mainstream in
PCs by mid 2004.
    Philips' DVD+R/+RW drive with Serial ATA interface is developed in close
cooperation with Silicon Image and Intel, and is a result of Philips'
co-development partnership with BenQ. At the Intel booth, the system recorded
live video in real time directly onto a DVD+RW disc.
    "We are pleased that Philips is leading the way in optical storage with
this industry's first-ever DVD+RW/+R device with integrated Serial ATA
interface," said Jason Ziller, Intel technology initiatives manager and Serial
ATA Working Group chairman. "This is an example of one of the leading device
manufacturers is preparing themselves to convert from Parallel ATA to Serial
ATA for optical products."
     Eggert Gudmundsson, Business Development Manager at Royal Philips
Electronics, stated, "PC manufacturers will soon require optical storage
devices with Serial ATA interface. We are proud to bring this first DVD+RW/+R
data drive at the first in our large optical storage portfolio together with
our partner BenQ.  Philips reconfirms its leading position in optical storage
by anticipating future PC manufacturers' needs for higher performance optical
drives with the Serial ATA interface."
    Rae Cho, Silicon Image director of product marketing, storage
semiconductors, noted, "Now that hard drives have moved to Serial ATA
interfaces, optical drives are starting to follow.  Silicon Image is well
positioned for this transition with our proven SATALink SiI 3112 and SiI 3611
solutions, the only production Serial ATA chips for host and drive
implementations to support ATAPI commands.  With multiple design wins in
Taiwan and the U.S., the SiI 3611 is the drive solution of choice by optical
drive manufacturers."
    The Serial ATA Working Group now has more than 100 members, representing
leaders in the silicon design, cable/connector, storage and systems
industries. More information about the Serial ATA and Serial ATA II working
groups is available at http://www.serialata.org/